Farmer-owned dairy cooperative, Tillamook, was getting ready to launch its 2016 campaign "Goodbye Big Food, Hello Real Food" with a TV spot during the Oscars. The challenge: hype the launch with a breakthrough moment on social. Our solution: blow up movie-theater Big Food, movie-style. Shout-out to my muse, Tom Hardy. We were so inspired by his acting, we broke social media records for Tillamook. 

Email me at thehilarysmith@gmail.com for the case study password, and watch all the films below. 

SHORTY AWARDS - BRONZE - Best Use of Short Form Video 


 

High fives: 
AdWeek
Creativity Online  
Fast Company 

Big thanks to: 
72andSunny
Group Creative Directors, Gui Borchert & Barton Corley  
Creative Directors, Jason Ambrose & JC Abbruzzi
Designer / Art Director, Laura Beck
Social Strategist, Tricia Teschke