I was part of the team that bid and won the 2028 Summer Olympic Games for Los Angeles. Mayor Garcetti was so amped about the work, he personally wrote our crew a "thank you" letter.
For this film, we wanted to seal the deal during the final stages of the bid, and convince International Olympic Committee leaders to fall in love with LA. Garnering inspiration from the city's tagline, Follow the Sun, we spent four days following the sun – from the east side to the west – to capture all the awe-inspiring places and people that make LA one-of-a-kind.
The film was shown at major presentations across the globe, including a dinner with key IOC members and influential Angelenos (like Kobe and Sylvester Stallone). We created a special, four-part edit to play on all four walls of the dining room, located in a Beverly Hills mansion. Check out the 3d rendering below, along with photos from the actual event.
Hint: video password rhymes with 'bummerolympics'
Big thanks to:
Group Creative Director, Gui Borchert
Creative Director, Sean Matthews
Creative Director, JC Abbruzzi
Designer / Art Director, Laura Beck
Producer, Katie Rusch