Farmer-owned dairy cooperative, Tillamook, was getting ready to launch its 2016 campaign "Goodbye Big Food, Hello Real Food" with a TV spot during the Oscars. The challenge: hype the launch with a breakthrough moment on social. Our solution: blow up movie-theater Big Food, movie-style. Shout-out to my muse, Tom Hardy. We were so inspired by his acting that year, we broke social media records for Tillamook. 

Email me at for the case study password, and watch all the films below.

SHORTY AWARDS - BRONZE - Best Use of Short Form Video 



High fives: 
Creativity Online  
Fast Company 

Big thanks to: 
Group Creative Directors, Gui Borchert & Barton Corley  
Creative Directors, Jason Ambrose & JC Abbruzzi
Designer / Art Director, Laura Beck
Social Strategist, Tricia Teschke