Whole Foods Market is all about diehard food passion, summed up in the line: “Whatever makes you whole.” This means, no matter what kind of food you love, and no matter how you want to enjoy it, it’s totally cool by us. No judgment. No lectures. Just whatever makes you whole.
We made a series of :15 spots for the holiday season. Here’s the first for Thanksgiving. More to come in December.
As a part of the brand’s campaign, we also conceptualize, art direct, and write the passion-driven posters that appear in store locations across the country. It’s a ridiculously fun, yet hunger-inducing, job.
Click through the latest work for the harvest and Thanksgiving season.
Big thanks to:
Group Creative Directors, Barton Corley & Jeff Beberman
Senior Designer / Art Director, Laura Beck