To launch Longchamp’s new tagline and global platform, “Très Paris,” we created a modern music video for an iconic Parisian song -- as quintessentially Parisian as Longchamp itself: Jacques Dutronc’s “Il est cinq heures, Paris s'éveille” (“It’s five o’clock, Paris is waking up.”)
The music video became a hybrid short film, following two girls who mistakenly swap Longchamp handbags -- and go on an adventure as Paris is waking up.
The locations, scenes, and characters throughout the film are poetic interpretations of Dutronc’s lyrics.
Trailer above. Music video and full 8-minute film below.
Agency: FRED & FARID Los Angeles
Production: CANADA
Director: Lope Serrano
DOP: Matias Boucard
Editor: Carlos Font Clos
Colorist: Marc Morato
Soundtrack: Clara Luciani