Role: Writer / Creative. With 100 billion views per year, WEBTOON was the #1 webcomics platform in the world — but readers thought of it as a guilty pleasure they had to hide. So we set out to normalize the WEBTOON obsession by showing people obsessing, reciting lines from the stories.
This is the first installment in the “Stories To Obsess Over” campaign, starring Alia Shawkat.
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A behind-the-scenes video, demonstrating how we pulled off the production during the first few months of quarantine.
Agency: FRED & FARID Los Angeles
Production: Ways & Means
Director / DOP: Kevin Phillips
Editor: Sean Leonard
Composer: Ali Helnwein
Actress: Alia Shawkat