My partner and I were known as “the makers” at 72andsunny. We built a dedicated social content studio at the agency where we created over 300 posts for Tillamook's social channels. We conceptualized, cooked, food-styled, prop-styled, set-designed, photographed, edited, wrote every post, and oversaw every part of the production process from start to finish.
In just one year, we racked up 6x more impressions for a total of 100m, 16x more video views for a total of 13m, 1.4m engagements, 75k additional followers (which is saying a lot for what was, at the time, a humble little dairy brand from the coast of Oregon). We even beat out Lonely Planet's account of 1.2 million followers to snag:
SHORTY AWARDS - WINNER - Best Overall Instagram Presence
Big thanks to:
72andSunny
Creative Directors, Jason Ambrose & JC Abbruzzi
My partner, my everything, Designer / Art Director, Laura Beck
Social Strategist, Tricia Teschke
Big thanks to -
72andSunny
Creative Director, Jason Ambrose
Designers / Art Directors, Laura Beck & Fabienne Wente
Social Strategist, Tricia Teschke
If you've scrolled this far down, you're awesome. Now, rest your index finger and watch this behind-the-scenes video, which the dudes at 72andSunny LA asked us to put together. Video password: socialanxiety
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