We launched a new global platform and campaign for HP called “Keep It Human,” which is based on the belief that humanity should lead technology (not the other way around).
Featuring a fresh look and tone, and a cast of influencers, we transformed what’s long been considered a “dad brand” into a tech brand the cool kids can get behind.
Agency: FRED & FARID Los Angeles
Production: Reset / The Lift
Director: Adam Hashemi
DOP: Monika Lenczewska
Editor: Zoe Mougin