Role: Writer / Creative. Launched in 1996, Bliss Spa became an overnight sensation thanks to its celebrity clientele. 20 years later, the skincare line was all but forgotten.
To reintroduce the brand that popularized self care, we launched a campaign inspired by everyone’s earliest version of it — slumber party facials with your bestie. This is #BestFriendApproved
Agency: FRED & FARID
CD: Chelsea Steiger
ADs: Laura Beck & Jocelyn Lam