A modern interpretation of the iconic Parisian song “Il est cinq heures, Paris s'éveille” (“It’s five o’clock, Paris is waking up”), this short film / music video tells the story of two girls, who go on an adventure as Paris is waking up.
Styled with looks from the iconic Parisian fashion house, Longchamp, the film’s debut marked the introduction of a new tagline and global platform for the brand called “Très Paris” – an evocation of the charmingly irreverent attitude Parisian girls are known for.
Find the trailer + the full 8-minute film below.
Agency: FRED & FARID Los Angeles
Production: CANADA
Director: Lope Serrano
DOP: Matias Boucard
Editor: Carlos Font Clos
Colorist: Marc Morato
Soundtrack: Clara Luciani