Role: Writer / Creative; Concept & Creative Strategy. A series of still life images created for Longchamp, the iconic Parisian fashion house. This work was amongst the first to be launched under a new global platform and tagline, “Très Paris.”

“After hours of walking through Paris, the girl was hungry. Her bag, she presumed, was also hungry. Then, like a mirage, a boulangerie appeared.”
“She wanted to eat him for dinner, but quickly realized he made a wonderful shopping companion.”
“She fell asleep on a blanket in the sun and awoke to find three park-goers, envying her purse.” 
“‘Has anyone seen my sardines?’ asked the bag.”
“‘It would be kind to share… but I’m not sure I’m all that kind,’ said the bag.”

Agency: FRED & FARID Los Angeles
Production: Blanc
Photographer: Joaquin Laguinge
Set Design: Valerie Weill