When HP needed to launch their newest laptop to a Gen Z audience, we took the typical, boring, tech unboxing format… and broke it. Introducing “The Most Fabulous Unboxing,” filled with pink decor and sass, and starring one of the most beloved Gen Z personalities, Bretman Rock.
HP saw record levels of engagement and fan love with 1.5m views, 300k likes, and 3.5k comments – all on a single IG TV post.
Agency: FRED & FARID
Director: Yoni Lappin
DOP: Christian Sprenger
Production Design: Gille Mills
Editor: Zoe Mougin
Photographer: Daria Kobayashi Ritch