After months of fear, uncertainty, tragedy and division, JCDecaux – the world’s biggest advertising out-of-home company – wanted to lift people’s spirits. So rather than post more ads, we used the company’s available inventory to launch positive, supportive messages across America under the line: We Keep Going.
Appearing from coast to coast, in Los Angeles, Chicago, Boston and New York, 150 posters (forming 4 separate poster series) celebrated citizens’ resilience, encouraged hope and spread goodwill.
Embracing the spirit of each unique place, headlines and designs were inspired by every city’s look, tone and attitude, to personally speak to the people.
The objective was to convey a simple, honest and true sentiment: We keep rallying, smiling, believing and fighting for a better day. All across America, We Keep Going.
All posters are available for downloading and sharing at: wekeepgoing.us
Agency: FRED & FARID Los Angeles