With 100 billion views per year, WEBTOON was the #1 webcomics platform in the world. But many people thought of it as a guilt pleasure they had to hide. So we set out to normalize people’s WEBTOON obsession, by showing people obsessing over WEBTOON stories, alone in their homes.
This is the first installment in the “Stories To Obsess Over” campaign saga, starring indie darling Alia Shawkat.
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A behind-the-scenes video, demonstrating how we pulled off the production during the first few months of quarantine.
Agency: FRED & FARID Los Angeles
Production: Ways & Means
Director / DOP: Kevin Phillips
Editor: Sean Leonard
Composer: Ali Helnwein
Actress: Alia Shawkat